Media Release: British American Tobacco SA Butts In To Help Conserve The Kruger National Park
The Kruger National Park’s Managing Executive Dr Bandile Mkhize accepted a donation of 195 MaxiBin cigarette disposal bins today (Monday June 23, 2008) from British American Tobacco (BAT) South Africa.
“I would like to be first in line to thank and congratulate BAT South Africa for this marvellous initiative,” said Dr Mkhize during the hand over function at Skukuza.
Cigarette butts are a constant problem, not only because they are repulsive and can perhaps be ingested by animals, but also because of the obvious fire risk.
Dr Mkhize explained that many fires are started with cigarette butts carelessly thrown out of car windows and that litter in all its forms, is a huge challenge for the park’s conservation officials and that donations like this go a long way in enhancing efforts to keep the park as clean as possible.
The KNP regularly embarks on anti litter projects like the annual Keep Kruger Clean Campaign to increase awareness of the problems associated with littering in a national park.
On hearing about the challenge faced by the KNP, BAT South Africa stepped forward immediately, especially in light of its awareness about the environmental impact that its products can have if consumers do not adopt considerate smoking behaviour.
“The ‘KNP Maxibins’ project seeks to provide smokers with a safe and environmentally friendly way to dispose of their cigarette butts. Being a responsible corporate citizen, BAT South Africa wanted to get involved with addressing the issue of cigarette butt litter,” says the company’s Corporate and Regulatory Affairs Director, Fay Kajee.
“This is a plea to those visitors who smoke to please ensure that they don’t simply throw out their cigarette butts but that they place them in the containers provided, like the new MaxiBins. That is, if they don’t do so already,” Dr Mkhize concluded.
MaxiBins will be placed at all KNP Rest Camps, Bush Camps, Hides, Picnic Sites and Office Buildings throughout the Park.
Raymond Travers, Media Relations Practitioner, Kruger National Park. Contact: Tel: 013 735 4116, cell: 082 908 2677 or email: email@example.com
William Mabasa, HOD: Public Relations and Communication, Kruger National Park. Contact: Tel: 013 735 4363, cell: 082 807 3919 or email: firstname.lastname@example.org
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